Social Media Manager - Entertainment Category

Job Description: Social Media Manager – Entertainment & Pop Culture Department: Community Location: Indore Employment Type: Full-Time Experience: 4–7 Years

About the Role We are looking for a Social Media Manager – Entertainment & Pop Culture to lead the growth, strategy, and execution of our entertainment-focused social media properties. The ideal candidate should have a strong pulse on Bollywood, Hollywood, OTT platforms, celebrity culture, internet trends, and viral content, along with proven experience managing teams and scaling digital audiences.

Platform Strategy & Growth · Lead the overall social media strategy across Instagram, Snapchat, Facebook, X (Twitter), LinkedIn · Identify content trends, and distribution opportunities that drive reach, engagement, & growth. · Analyze performance data and optimize posting strategies, timing, and formats. · Collaborate with editorial, video, and design teams to deliver platform-first storytelling. · Develop long-term growth strategies for entertainment communities.

Content Performance & Monetization · Increase organic reach, engagement, and community growth. · Identify opportunities for branded integrations, platform partnerships, and content monetization. · Ensure social content supports editorial impact and business objectives. · Experiment with new platform features and content formats.

Entertainment Content Leadership · Track Bollywood, Hollywood, OTT releases, celebrity news, award shows, and internet culture. · Convert trends into high-performing content opportunities. · Plan editorial calendars around entertainment events and launches. · Provide creative briefs to writers, designers, and editors. · Develop new social-first content IPs.

Team Coordination & Leadership · Oversee daily publishing workflows and ensure consistent quality. · Lead and mentor the social media team. · Coordinate across content, design, video, and community teams. · Promote collaboration, accountability, and continuous improvement.

Content Innovation · Monitor platform algorithm changes, industry trends, and competitor strategies. · Recommend innovative formats to improve engagement and audience growth.

Requirements · 4–7 years of experience in social media, entertainment media, or digital content. · Experience managing entertainment or celebrity-focused social media pages. · Strong understanding of Bollywood, Hollywood, OTT platforms, and internet culture. · Excellent leadership, communication, and analytical skills.

Preferred Qualifications · Experience in a digital media company or marketing agency. · Knowledge of Netflix, Prime Video, Disney+, JioHotstar and other OTT’s ecosystem. · Experience with analytics and social listening tools.

KPIs - Growth in reach, engagement, followers, and impressions. - Trend adoption speed. - Contribution to viral content. - Content quality and consistency. - Team productivity.

Ideal Candidate A strategic leader passionate about entertainment who understands audience behavior, identifies trends early, builds high-performing teams, and consistently delivers engaging, culturally relevant social media content.