Social Media Executive

Job Title: Social Media Executive (SME) About the Role

We are looking for a Social Media Executive (SME) who is passionate about creating engaging content within their area of expertise. We manage content across multiple IPs and are looking for individuals with strong knowledge in one or more of the following niches:

Finance Entertainment & Pop Culture Marketing Media Storytelling Meme Culture

The ideal candidate should be deeply connected to their niche, understand audience behavior, stay updated with trends, and identify content opportunities that help grow our social media pages. They should also possess basic graphic designing and video editing skills to create or support content production when required.

Key Responsibilities Track and monitor news, trends, conversations, and updates within your assigned niche. Identify trending topics and convert them into engaging content opportunities. Develop content ideas, content calendars, and campaign concepts. Stay updated with industry developments, viral trends, and audience interests. Provide content briefs and creative direction to the design and content teams. Create basic creatives and edit short-form videos whenever required. Monitor competitor pages and identify content gaps. Ensure content is timely, relevant, and aligned with audience interests. Support community and content teams with niche insights and trend forecasting. Analyze content performance and recommend improvements. Requirements Strong knowledge and genuine interest in at least one of the following niches: Finance Entertainment & Pop Culture Marketing Media Storytelling Meme Culture Excellent understanding of social media platforms, internet culture, and viral content. Strong research and content ideation skills. Ability to identify trends before they become mainstream. Good written communication skills. Basic knowledge of graphic designing tools (Canva, Photoshop, etc.). Basic video editing skills for social media content. Preferred Qualifications Experience managing social media pages, digital media platforms, or content communities. Active user of platforms such as Instagram, X, Reddit, YouTube, LinkedIn, or other niche-relevant platforms. Strong understanding of audience behavior and content consumption patterns. Ability to work in a fast-paced content environment and adapt to changing trends. KPIs Quality and quantity of content ideas generated. Trend adoption speed. Contribution to viral and high-engagement content. Growth in reach, engagement, and shareability. Content relevance and consistency. Ideal Candidate

Someone who is naturally curious, constantly consumes content within their niche, spots trends before they become mainstream, and can quickly turn insights into engaging social media content. They understand what audiences want to consume and share, think creatively, stay updated with internet culture, and can support content creation with basic graphic designing and video editing skills.