Social Media Executive

Job Description – Social Media Executive Company: Creativefuel Location: Hybrid – Indore Experience: 1.5 – 2 years

Role Summary If your solution to low reach is “let’s post more” — this role is not for you.

We’re looking for someone who understands that: Virality is not luck Engagement is not random Every platform has a different content game

Whether it’s Instagram or Facebook — you should know how content actually performs, scales, and reaches people.

The pages you’ll handle can range from AI-focused content to entertainment-based pages, depending on your trial performance and interview.

What You’ll Actually Do • Turn basic ideas into shareable, scroll-stopping content • Spot trends early and use them before they’re overused • Write captions that feel native, relatable & non-cringe • Break down posts and instantly know why they flopped or worked • Scale content using strategy + ads, not just hope & prayers • Work with the team and actually execute, not just suggest • Handle and grow content across Instagram and/or Facebook pages

What You NEED to Have • 1.5–2 years of handling social media pages • Strong understanding of Instagram/Facebook reach, shares & engagement • Experience with Meta Ads Manager • Proof that you’ve worked on content that performed • Solid copywriting skills (captions = make or break) • Awareness of memes, trends & internet culture • Understanding of platform algorithms & audience behavior

Instant Rejection If: • You post and disappear • You think “good content always works” without strategy • You follow trends 2 weeks late • You say “let’s keep it simple"

You’ll Fit If: • Your brain constantly goes “this could perform better” • You understand content like strategy + psychology + timing • You care about results, not just aesthetics