Junior Ads Associate

Job Description: Junior Meta Ads Associate Position: Junior Ads Associate – Meta Ads Location: Indore Experience: 6 Months – 1 Year Department: Monetisation About the Role We are looking for a Junior Meta Ads Associate who is passionate about digital marketing and paid advertising. The ideal candidate will assist in planning, executing, monitoring, and optimizing Meta (Facebook & Instagram) advertising campaigns focused on engagement, reach, follower growth. The candidate will manage campaigns with monthly advertising budgets of ₹4 Lakhs+ and work closely with the marketing team to achieve campaign objectives. Key Responsibilities ● Create, launch, and manage Meta Ads campaigns across Facebook and Instagram. ● Monitor campaign performance and optimize ads to improve CTR, engagement, reach, and conversions. ● Manage monthly ad spends of ₹4 Lakhs+ efficiently. ● Conduct audience research, targeting, retargeting, and lookalike audience creation. ● Coordinate with the creative team for ad creatives, copies, and campaign requirements. ● Perform A/B testing on creatives, audiences, and campaign structures. ● Track campaign performance using Meta Ads Manager and reporting tools. ● Prepare weekly and monthly performance reports with actionable insights. ● Monitor key metrics such as CPM, CPC, CTR, Engagement Rate, Cost per Lead, and ROAS. ● Stay updated with Meta advertising trends, policy changes, and best practices. Requirements ● 6 months to 1 year of hands-on experience running Meta Ads. ● Experience managing advertising budgets of ₹4 Lakhs+ per month. ● Good understanding of Facebook Ads Manager and Instagram advertising. ● Knowledge of audience targeting, retargeting, and campaign optimization. ● Understanding of engagement, awareness, traffic, and lead generation campaigns. ● Basic knowledge of tracking tools such as Meta Pixel and Events Manager. ● Strong analytical and reporting skills. ● Proficiency in Microsoft Excel or Google Sheets. ● Excellent communication and coordination skills. Preferred Skills ● Experience working with consumer brands, creators, or agencies. ● Knowledge of Canva, AI tools, or basic creative strategy. ● Ability to identify trends and provide optimization recommendations. Interested candidates can share their resume along with Meta Ads campaign experience and performance results.