Creative Strategist - Reddit

Key Responsibilities Strategic Planning Develop and execute Reddit marketing strategies aligned with overall business and growth objectives. Identify high-value subreddits and audience segments relevant to the brand. Create community engagement frameworks that prioritize authenticity and long-term trust. Community Intelligence & Research Monitor Reddit conversations, trends, sentiment, and emerging topics within relevant industries. Conduct audience research and competitive analysis using Reddit insights. Translate community feedback into actionable recommendations for product, marketing, and customer experience teams. Content & Engagement Strategy Design Reddit-native content strategies, including AMAs, discussion threads, educational content, and community participation. Collaborate with content, product, and brand teams to create relevant and engaging campaigns. Ensure all engagement follows Reddit community guidelines and subreddit rules. Paid Reddit Advertising Plan, execute, and optimize Reddit Ads campaigns. Manage audience targeting, creative testing, budgeting, and performance tracking. Analyze campaign effectiveness and recommend optimization opportunities. Performance & Analytics Define KPIs for Reddit marketing initiatives. Track engagement, sentiment, traffic, conversions, share of voice, and community growth. Develop regular reporting and strategic insights for leadership. Cross-Functional Collaboration Partner with Product Marketing, Brand, Growth, PR, and Customer Success teams. Support product launches, brand campaigns, and reputation management efforts through Reddit communities. Act as the internal subject matter expert on Reddit and community-led marketing. Required Qualifications 4–8+ years of experience in digital marketing, community marketing, growth marketing, or social media strategy. Strong understanding of Reddit culture, subreddit dynamics, moderation practices, and community engagement. Experience managing Reddit Ads campaigns. Proven ability to build and execute community-driven marketing strategies. Strong analytical skills with experience using social listening and analytics tools. Excellent written communication and stakeholder management skills. Preferred Qualifications Experience working with SaaS, technology, gaming, consumer internet, fintech, or DTC brands. Familiarity with social listening platforms and Reddit analytics tools. Experience running AMAs, community partnerships, or influencer/community-led campaigns. Understanding of SEO and content marketing. Success Metrics Growth in Reddit brand mentions and share of voice. Community engagement and sentiment improvements. Traffic and conversion contribution from Reddit. Performance of Reddit advertising campaigns. Quality of customer and market insights generated from Reddit communities.