Creative Strategist

Core Responsibilities ● Creative Strategy & Ideation ○ Translate brand briefs into strong, insight-led creative routes ○ Develop disruptive ideas across meme marketing, reels, and integrated campaigns ○ Build culture-first narratives instead of generic brand content ● Meme Marketing & Internet Culture ○ Crack meme formats, trends, and platform behavior (Instagram, X, YouTube Shorts) ○ Work with meme pages & distribution networks to amplify campaigns ○ Identify viral opportunities in real-time and act fast ● 360° Campaign Planning ○ Conceptualize end-to-end campaigns (digital + offline + influencer + PR hooks) ○ Think beyond posts — create moments, stunts, and buzz-worthy executions ○ Ensure consistency across all touchpoints ● Client & Brand Understanding ○ Own strategy on key accounts — from pitch to execution ○ Present ideas confidently to clients and justify with logic + trends ○ Align creative output with business goals (awareness, engagement, conversion)

● Content & Execution Oversight ○ Collaborate with designers, copywriters, and video teams

○ Ensure quality, tonality, and relatability of content ○ Jump in during execution when needed (scripts, copies, hooks) ● Trendspotting & Innovation ○ Stay ahead of internet culture, pop culture, and platform updates ○ Bring fresh formats, content buckets, and experimental ideas ○ Study competitors and case studies to push better work