Business and Partnership

Drive end-to-end business development for the Entertainment & Bollywood vertical. Build and maintain strong relationships with production houses, PR agencies, talent managers, celebrities, influencers, and entertainment brands. Bring in new business opportunities through movie promotions, OTT campaigns, celebrity collaborations, influencer integrations, and branded partnerships. Lead strategic collaborations with brands and entertainment stakeholders to increase visibility and revenue for the vertical. Identify and onboard celebrities, influencers, creators, and public figures for interviews, campaigns, digital content, and promotional activities. Develop partnerships for film launches, web series promotions, music launches, celebrity appearances, and entertainment events. Work closely with internal creative, content, and marketing teams to execute impactful campaigns and collaborations. Generate sponsorship and partnership opportunities for entertainment-led properties and content initiatives. Lead client conversations, negotiations, and strategic discussions to ensure long-term business growth and relationship management. Create and execute revenue strategies that contribute to the overall growth and scalability of the vertical. Stay updated with industry trends, pop culture, celebrity movements, OTT launches, and entertainment marketing opportunities.